The Luckier I Get!"
How to Get Everything You Want Out of Life
A Digital Marketing Initiative
A Digital Marketing Initiative
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
Colin Powell
"Don't let the fear of losing be greater than the excitement of winning."
Robert Kiyosaki
"Many of life's failures are people who did not realize how close they were to success when they gave up."
Thomas Edison
"Don't be afraid to give up the good to go for the great."
John D. Rockefeller
"Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better."
Jim Rohn
On or before Aug 31/2023
On or before Aug 31/2023
Refresh the page to restart “Ticker Tape”
(Ctrl + R with Windows; COMMAND+R with Mac)
Dear Michael & Suzanne Hey guys! I put this newsfeed/tickertape in here to show off a bit . . . but more than that, to give you some instructions on the use of this page! As you can see at the right, you can pause/play this newsfeed anytime you like. Most of the information outlined on this page is to simply display some of the research I’ve done regarding this proposal and will probably just blow your mind! If you have any questions regarding this information you can check out the F.A.Q.’s section here or there’s a form for questions listed in the “Table of Contents”. The “Table of Contents” that you should be able to see just below this is equipped with Jumplinks that will take you to each section. And as you’re reviewing the page you’ll notice every once in a while, along the right side of the page, there is a jumplink that says “Table of Contents” . . . this will take you back up to the Table of Contents again!
Table of Contents
"If you really want to do something, you'll find away. If you don't, you'll find an excuse."
Jim Rohn
"If you can dream it, you can do it."
Walt Disney
"The secret of success is to do the common thing uncommonly well."
John D. Rockefeller Jr.
"The only place where success comes before work is in the dictionary."
Vidal Sassoon
"Success is not final; failure is not fatal: It is the courage to continue that counts."
Winston S. Churchill
Source:Ezeanaka, Michael. Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot. (Business & Money Series) (p. 32). Kindle Edition.
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
Colin Powell
F.A.Q.'s (Frequently Asked Questions)
Questions
“The Harder I Work, The Luckier I Get!”
“The Harder I Work, The Luckier I Get!”
“The Harder I Work, The Luckier I Get!”
Introduction (1.0)
Dear Michael and Suzanne,
I trust you can tell I’ve put a great deal of thought and planning into this business proposal. The reasons are quite simple. and most compelling!
- The potential for profit in an online business is unlimited considering the fact there is a global marketplace!
- Almost zero overhead!!
- Everything is literally at my fingertips. If I don’t know how to do something, I simply have to “Google” it!
- Zero travel time and/or expenses going to work!
- I can work wherever, and whenever I choose! Day or night!
- I have almost everything I need already to make this happen (a new PC tower would be nice but not absolutely necessary).
- Working for myself and at home means that although I might still work for an asshole, I can’t imagine “firing myself’! Lol! 🙂
This is NOT an active affiliate link (yet)!
This is NOT an active affiliate link (yet)! Having put over two and a half months of time, energy and effort into this business plan and that has allowed me due diligence in regards to market research.
As such, the results are contained within. However, all things considered, this is the way I’m going to spend the remainder of my working life! There is nothing out there that compares with the different aspects of “Digital Marketing”! I put in 12 hour shifts working for shitheads like Kyle “Shit for Brains” Marshall . . . I can put in 12 hour shifts for us! I love this stuff Michael!! When I make enough money I’m gonna hire me a full time cook so I don’t even have to stop to make myself a meal!! Lol! 😉
Please note:
a) The “Table of Contents” has all the sections listed in it (with Jump Links to each section), so refer to it as a guide through this proposal.
b) If you see this symbol that means there is some relevant information available (click on the info icon and the information will appear).
Try it . . .
Dear Michael and Suzanne,
I trust you can tell I’ve put a great deal of thought and planning into this business proposal. The reasons are quite simple. and most compelling!
- The potential for profit in an online business is unlimited considering the fact there is a global marketplace!
- Almost zero overhead!!
- Everything is literally at my fingertips. If I don’t know how to do something, I simply have to “Google” it!
- Zero travel time and/or expenses going to work!
- I can work wherever, and whenever I choose! Day or night!
- I have almost everything I need already to make this happen (a new PC tower would be nice but not absolutely necessary).
- Working for myself and at home means that although I might still work for an asshole, I can’t imagine “firing myself’! Lol! 🙂This is NOT an active affiliate link (yet)!
Having put over two and a half months of time, energy and effort into this business plan and that has allowed me due diligence in regards to market research.
As such, the results are contained within. However, all things considered, this is the way I’m going to spend the remainder of my working life! There is nothing out there that compares with the different aspects of “Digital Marketing”! I put in 12 hour shifts working for shitheads like Kyle “Shit for Brains” Marshall . . . I can put in 12 hour shifts for us! I love this stuff Michael!! When I make enough money I’m gonna hire me a full time cook so I don’t even have to stop to make myself a meal!! Lol! 😉
Please note:
a) The “Table of Contents” has all the sections listed in it (with Jump Links to each section), so refer to it as a guide through this proposal.
b) If you see this symbol that means there is some relevant information available (click on the info icon and the information will appear).
Try it . . .
"The way to get started is to quit talking and begin doing."
Walt Disney
Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
In other words, when you help another company generate sales, you get a cut!
The best part is that you don’t have to spend the time and money to create your own products, because someone else has already done the hard work. You can begin making money as an affiliate as soon as you have a place to recommend products, whether that’s a website you have, a podcast, or even on social media.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
In other words, when you help another company generate sales, you get a cut!
The best part is that you don’t have to spend the time and money to create your own products, because someone else has already done the hard work. You can begin making money as an affiliate as soon as you have a place to recommend products, whether that’s a website you have, a podcast, or even on social media.
How does Affiliate Marketing work?
How does Affiliate Marketing work?
Neil Patel
“For 99% of people, affiliate marketing is how they get started.”
Neil Patel
This is Mr. Neil Patel and he is one of my go-to guys when it comes to digital marketing, SEO, e-mail marketing, etc. Just go to his YouTube channel and you’ll see the wealth of knowledge this man has. And here in the first few paragraphs of his article on affiliate marketing you get a sense for him qualifying and quantifying “Affiliate Marketing”. The other reason I trust this man’s advice is that he’s always telling you to do the right thing, build trust by doing the right thing, go above and beyond in your dealings with your customers and clients. And these are qualities that will build a long-lasting solid business!
This is Mr. Neil Patel and he is one of my go-to guys when it comes to digital marketing, SEO, e-mail marketing, etc. Just go to his YouTube channel and you’ll see the wealth of knowledge this man has. And here in the first few paragraphs of his article on affiliate marketing you get a sense for him qualifying and quantifying “Affiliate Marketing”. The other reason I trust this man’s advice is that he’s always telling you to do the right thing, build trust by doing the right thing, go above and beyond in your dealings with your customers and clients. And these are qualities that will build a long-lasting solid business!
"Don't let the fear of losing be greater than the excitement of winning."
Robert Kiyosaki
"Don't let the fear of losing be greater than the excitement of winning."
Robert Kiyosaki
Advantages of Affiliate Marketing
Advantages of Affiliate Marketing
1. Merchants gain a wider place to sell their products and services, resulting in more customers and more sales.
2. Merchants can gain more customers without spending valuable time in searching for them.
3. Programs that track compile statistics from affiliate sites provide reliable and current client behavior on trends and demands at no extra cost.
4. The affiliate marketing program provides an easy way to create additional sources of income for website publishers and owners. Marketing banners of merchants products generate instant sales wherein they get a commission.
5. It does not require a sizeable investment on the part of the affiliate.
6. The affiliate does not have to worry about customer support, book keeping, and e-commerce related headaches since in affiliate marketing, the merchant handles it all; all the affiliate needs to do is promote and resell the product.
7. An affiliate marketer enjoys the luxury of being his own boss and work on his own time. He can work only for a few hours or more and generate income 24/7 wherever he may be located in the world.
8. An affiliate marketer can still maintain his present work or business and have the affiliate marketing income to supplement his financial position. With a laptop and an internet connection, anybody can work almost anywhere even while enjoying a vacation.
9. For clients, they do not have to drive all the way to the merchant’s store or retailer to physically buy the product or engage the services of a service provider.
1. Merchants gain a wider place to sell their products and services, resulting in more customers and more sales.
2. Merchants can gain more customers without spending valuable time in searching for them.
3. Programs that track compile statistics from affiliate sites provide reliable and current client behavior on trends and demands at no extra cost.
4. The affiliate marketing program provides an easy way to create additional sources of income for website publishers and owners. Marketing banners of merchants products generate instant sales wherein they get a commission.
5. It does not require a sizeable investment on the part of the affiliate.
6. The affiliate does not have to worry about customer support, book keeping, and e-commerce related headaches since in affiliate marketing, the merchant handles it all; all the affiliate needs to do is promote and resell the product.
7. An affiliate marketer enjoys the luxury of being his own boss and work on his own time. He can work only for a few hours or more and generate income 24/7 wherever he may be located in the world.
8. An affiliate marketer can still maintain his present work or business and have the affiliate marketing income to supplement his financial position. With a laptop and an internet connection, anybody can work almost anywhere even while enjoying a vacation.
9. For clients, they do not have to drive all the way to the merchant’s store or retailer to physically buy the product or engage the services of a service provider.
This is an Active Affiliate Link!
Disadvantages of Affiliate Marketing
Disadvantages of Affiliate Marketing
1. There is the possibility that some merchants may incur high commission costs and costly set up and maintenance fees due to affiliate facilitators/brokers.
2. The affiliates may engage in false and misleading advertising in order to get sales commissions. Unscrupulous affiliates may make claims and promises regarding the product and services, which are completely wrong or extremely exaggerated. In cases like these, the merchant usually receives complaints and lose any potential consumer.
3. Unscrupulous and dishonest merchants may arbitrarily close down programs without informing the affiliates and without paying commissions.
4. Merchants may promise high commissions to attract new affiliates then drop commission rates after a week or two.
5. Link hijackers can hijack affiliate links and get paid for the commissions instead.
6. There are also false advertising, unlawful use of trade names, logos, or brands.
No matter the disadvantages, affiliate marketing still remains as one of the best ways to make money online. Marketers simply have to understand that by doing their homework and research before hand and by implementing simple security measures, they can easily negate all these disadvantages in order to enjoy the advantages of the affiliate marketing program!
1. There is the possibility that some merchants may incur high commission costs and costly set up and maintenance fees due to affiliate facilitators/brokers.
2. The affiliates may engage in false and misleading advertising in order to get sales commissions. Unscrupulous affiliates may make claims and promises regarding the product and services, which are completely wrong or extremely exaggerated. In cases like these, the merchant usually receives complaints and lose any potential consumer.
3. Unscrupulous and dishonest merchants may arbitrarily close down programs without informing the affiliates and without paying commissions.
4. Merchants may promise high commissions to attract new affiliates then drop commission rates after a week or two.
5. Link hijackers can hijack affiliate links and get paid for the commissions instead.
6. There are also false advertising, unlawful use of trade names, logos, or brands.
No matter the disadvantages, affiliate marketing still remains as one of the best ways to make money online. Marketers simply have to understand that by doing their homework and research before hand and by implementing simple security measures, they can easily negate all these disadvantages in order to enjoy the advantages of the affiliate marketing program.
Affiliate Marketing Networks
Affiliate Marketing Networks
The following are just a few of the top affiliate networks with thousands of products available for us to choose from!
The following are just a few of the top affiliate networks with thousands of products available for us to choose from!
Like affiliate marketing, affiliate programs also benefit from using an affiliate network, sometimes referred to as an affiliate program network. These networks are useful in tracking clicks, conversions, sales, and banner engagements on affiliate sites.
Like affiliate marketing, affiliate programs also benefit from using an affiliate network, sometimes referred to as an affiliate program network. These networks are useful in tracking clicks, conversions, sales, and banner engagements on affiliate sites.
In marketing, every impression or engagement counts. It’s important for organizations to understand which of their efforts are seeing significant returns on investment. Keeping track of these through a network or other type of reporting tool helps both parties determine the outcome of this partnership.
In marketing, every impression or engagement counts. It’s important for organizations to understand which of their efforts are seeing significant returns on investment. Keeping track of these through a network or other type of reporting tool helps both parties determine the outcome of this partnership.
Examples of Affiliate Marketing Advertisements
Examples of Affiliate Marketing Advertisements
Digital Marketing
Digital Marketing
What is Digital Marketing?
When you get down to it, digital marketing is simply marketing.
It’s how today’s businesses are getting their message in front of their best prospects and customers.
Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.
If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.
We get that… (read more . . . )
What is Digital Marketing?
When you get down to it, digital marketing is simply marketing.
It’s how today’s businesses are getting their message in front of their best prospects and customers.
Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.
If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.
We get that… (read more . . . )
The Top Ten Advantages to Working At Home
- Flexible schedule. You can take breaks at any moment, feel no rush to hang up on your family members when they call, and eat lunch at any weird time you want.
- Custom environment. Setup your noise level just the way you want it — somewhere between insanely quiet to being at the front row of a Flosstradamus show.
- Cozy clothes. You get to wear those sweatpants from college with the letters peeling off, or the leggings your friends don’t know you own. (And hopefully never will.)
- It’s easier to make calls. You won’t have to scramble to find a conference room or deal with a particularly chatty co-worker. (Granted, kids and pets at home can make this tough for some remote employees.)
- Knock off some weekend to-do’s. That Mt. Everest laundry pile waiting for you? That thing you set a reminder to get from the store 11 weeks ago? Cross. It. Off.
- No office distractions. Avoid co-workers debating the merits of cryptocurrency, sirens wailing outside your window, the AC kicking in as you hide your icicle tears.
- Zero commuting. For some companies, working from home can be a matter of more hours in the day. This is especially true for small businesses and new companies where they can’t afford to waste even one minute of the workday. “Being a small startup, every hour of the day is important,” says Tim Segraves, co-founder and CTO of Revaluate, “If we all spent an hour of day commuting, that would be almost 20 hours a week that would go to commuting instead of building out our product and business.”
- Save money. Lunch is expensive if you work in a city or downtown. In San Francisco, it’s not crazy to see a $15 sandwich or $4 coffee. At home, you can save big time by going to the store and preparing food.
- Forget crowds and traffic. No stuffing yourself into a rickety transportation tube, having people scuff your new shoes, or walking behind agonizingly slow people who apparently don’t know what a straight line is. (Am I bitter? No … not bitter … )
- More time with loved ones. Take care of a sick significant other at home, be ready for your kids earlier in the day, get some extra snuggles in with your doggo, or simply get some quiet time to yourself!
- Health Benefits. People who work from home have an easier time eating healthy and striking a manageable work-life balance. Eating healthier and having more time to spend with your family can help you feel less stressed, which will make for a happier more productive workday.
"If you really want to do something, you'll find a way. If you don't, you'll find an excuse."
Jim Rohn
The Top 10 Advantages to Working At Home
- Flexible schedule. You can take breaks at any moment, feel no rush to hang up on your family members when they call, and eat lunch at any weird time you want.
- Custom environment. Setup your noise level just the way you want it — somewhere between insanely quiet to being at the front row of a Flosstradamus show.
- Cozy clothes. You get to wear those sweatpants from college with the letters peeling off, or the leggings your friends don’t know you own. (And hopefully never will.)
- It’s easier to make calls. You won’t have to scramble to find a conference room or deal with a particularly chatty co-worker. (Granted, kids and pets at home can make this tough for some remote employees.)
- Knock off some weekend to-do’s. That Mt. Everest laundry pile waiting for you? That thing you set a reminder to get from the store 11 weeks ago? Cross. It. Off.
- No office distractions. Avoid co-workers debating the merits of cryptocurrency, sirens wailing outside your window, the AC kicking in as you hide your icicle tears.
- Zero commuting. From bed to … bed? Hey I’m not judging, it’s nice.
- Save money. Lunch is expensive if you work in a city or downtown. In San Francisco, it’s not crazy to see a $15 sandwich or $4 coffee. At home, you can save big time by going to the store and preparing food.
- Forget crowds and traffic. No stuffing yourself into a rickety transportation tube, having people scuff your new shoes, or walking behind agonizingly slow people who apparently don’t know what a straight line is. (Am I bitter? No … not bitter … )
- More time with loved ones. Take care of a sick significant other at home, be ready for your kids earlier in the day, get some extra snuggles in with your doggo, or simply get some quiet time to yourself!
Internet Statistics
- Worldwide, there are over 2.50 billion monthly active users (MAU) for December 2019. This is an 8 percent increase in Facebook MAUs year-over-year. This is compared to 2.38 billion MAUs for Q1 2019. (Source: Facebook 01/29/2020) Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. Please note the last item on this list for the total number of people who now use Facebook, Instagram, WhatsApp, or Messenger every day on average.
- 1.66 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for December 2019. This represents a 9 percent increase year-over-year (Source: Facebook 01/29/2020). Sixty-six percent of Facebook’s audience would be considered Daily Active Users (DAU) versus Monthly Active Users (MAU). The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts. Read more . . .
- Worldwide, there are over 2.50 billion monthly active users (MAU) for December 2019. This is an 8 percent increase in Facebook MAUs year-over-year. This is compared to 2.38 billion MAUs for Q1 2019. (Source: Facebook 01/29/2020) Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. Please note the last item on this list for the total number of people who now use Facebook, Instagram, WhatsApp, or Messenger every day on average.
- 1.66 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for December 2019. This represents a 9 percent increase year-over-year (Source: Facebook 01/29/2020). Sixty-six percent of Facebook’s audience would be considered Daily Active Users (DAU) versus Monthly Active Users (MAU). The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts. Read more . . .
Thought to take with you: Facebook estimated that 2.26 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 2.89 billion people use at least one of the Facebook family of services every month on average.
Thought to take with you: Facebook estimated that 2.26 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 2.89 billion people use at least one of the Facebook family of services every month on average.
Michael and Suzanne if you want to get a real perspective on the “potential marketplace” check out Internet Live Stats below or go to Internet Stats Live! It will blow your mind!
Michael and Suzanne if you want to get a real perspective on the “potential marketplace” check out Internet Live Stats below or go to Internet Stats Live! It will blow your mind!
Internet Stats Live
For “shits & giggles” try this, . . . take note of the time of day you’re viewing these numbers, make note of a few of them (Example: “FAceBook active users” AND/OR “Google searches today”), then come back and check the same ones an hour later (or sometime later on). That will tell you how fast things are moving & shaking on the internet.
For example :
For “shits & giggles” try this, . . . take note of the time of day you’re viewing these numbers, make note of a few of them (Example: “FAceBook active users” AND/OR “Google searches today”), then come back and check the same ones an hour later (or sometime later on). That will tell you how fast things are moving & shaking on the internet.
For example :
Education
“The quickest way to learn something is to first admit you don’t know how to do it!”
“The quickest way to learn something is to first admit you don’t know how to do it!”
Resources
This list is potentially infinite or exhaustive, or “google-ish”!
Note: The term google itself is a creative spelling of googol, a number equal to 10 to the 100th power, or more colloquially, an unfathomable number.
This list is potentially infinite or exhaustive, or “google-ish”!
Note: The term google itself is a creative spelling of googol, a number equal to 10 to the 100th power, or more colloquially, an unfathomable number.
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime (2020 Edition)
How to Learn SEO: My Secret Method For Search Engine Optimization
Google’s Online Marketing Challenge – https://get.google.com/onlinechallenge/
Social Media 101 course by Constant Contact – https://blogs.constantcontact.com/soc…
HubSpot Academy – https://academy.hubspot.com/
Google Skillshop – https://skillshop.withgoogle.com/
SEMrush Academy – https://www.semrush.com/academy/
Facebook Blueprint – https://www.facebook.com/business/learn
Internet Marketing for Smart People – https://copyblogger.com/imfsp/
How To Get Approved As An Affiliate On Warrior Plus (Or any Affiliate Network)
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime (2020 Edition)
How to Learn SEO: My Secret Method For Search Engine Optimization
Google’s Online Marketing Challenge – https://get.google.com/onlinechallenge/
Social Media 101 course by Constant Contact – https://blogs.constantcontact.com/soc…
HubSpot Academy – https://academy.hubspot.com/
Google Skillshop – https://skillshop.withgoogle.com/
SEMrush Academy – https://www.semrush.com/academy/
Facebook Blueprint – https://www.facebook.com/business/learn
Internet Marketing for Smart People – https://copyblogger.com/imfsp/
Neil Patel Links
Swipe Files
Reference Links
It's an affiliate software - I watched an entire video on it and it was only $247 at the time! It's worth taking another look at it!
Marketing Terms
Here are 99 marketing and sales terms that you should know.
1. A/B Testing
Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.
2. Advertising
Putting a spotlight on a product, service or business through paid broadcasting – print or digital.
3. Analytics
Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc.
4. Annual Recurring Revenue
Repeating income for one calendar year. It’s often subscription-based revenue. You may see it referred to as ARR.
5. Artificial Intelligence
A computer, machine, or software system or process that can mimic certain aspects of human intellect.
AI programs may be able to display image perception, reasoning and voice recognition.
6. Baseline
The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.
7. Blogging
Originally, the term was web log or weblog and eventually…blog. Individuals, small business and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.
8. Bottom of the Funnel
A stage in the buying process, this happens last – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.
9. Bounce Rate
The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.
10. Buyer Persona
A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality.
11. Brand
Anything that brings about awareness of a specific product, service or business while separating it from other establishments.
12. Business-to-Business (B2B)
Describing a business that markets – or sells – to other businesses.
13. Business-to-Consumer (B2C)
Describing a business that markets and sells to consumers (think Apple).
14. Churn
The percentage of customers who cancel a product or service or leave within a specified time period.
15. ClickThrough Rate (CTR)
This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”
16. Cold Calling
Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before.
17. Cold email
Using email to interact with a prospect with whom they’ve had no prior contact.
18. Comparative Advertising
The type of advertising in which a company makes a direct comparison to another brand, firm or organization.
19. Content
Information created to inform, educate, or influence a specific audience.
Content may be released in the form of text, image, video, or audio.
20. Content Management System (CMS)
A program that manages all of the aspects of creating content. These may include editing, indexing, navigational elements, etc.
21. Conversion Path
The path, or course of actions, a prospect will go through to eventually become a lead. These events can include a call to action, lead form, thank you page, downloadable content, etc.
22. Conversion Rate
Percentage of people who take a desired action, such as filling out a form, registering, signing up for a newsletter, or any activity other than just browsing a web page.
23. Corporate Identity
All symbols, colors, logos, etc., that make up the public image of an organization.
24. Customer Relationship Management (CRM)
Software that helps you organize all of your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.
25. Cost Per lead (CPL)
The total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).
26. Cost Per Click (CPC)
An advertising metric that marketers use to determine the amount they will pay for ads based on how many clicks the ad receives.
CPC is used most often with Google Adwords and for Facebook ads.
27. Cost-Based Pricing
A strategic form of pricing intended to cover the expenses of running your business.
28. Customer Acquisition Cost
A measurement that allows you to assess the cost of scaling up your business.
It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained.
(Money + Time Spent)/Number of New Customers
29. Customer Loyalty
When a consumer is a repeat buyer of a product, service or brand.
30. Customer Relationship Management (CRM)
Software that helps you organize all of your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.
31. Dark
A term used to describe a prospect who no longer responds to any type of communication.
(Example: Ms. Jones went dark.)
32. Deal Closing
A prospect agrees to purchase a product or service and completes a sales transaction
33. Demographics
A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. It’s often used in segmentation or for focal points in marketing and advertising strategies.
34. Digital Marketing (Online Marketing)
Marketing to a target audience solely via the internet. Could be email marketing, content marketing, etc.
35. Direct Competition
Competitors that provide the exact same services as your establishment or firm.
36. Direct Mail
A means of advertising communication that reaches a consumer where they live or their place of business, through the mail, often based on demographics and/or geographical location.
37. Direct Marketing
Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.
38. Discovery Call
The very first call with a prospect. The purpose is to find out if they’re a good fit to work with your organization.
39. Ebook
Also referred to as a lead magnet, ebooks are generally a piece of longer content designed to generate leads.
40. E-Commerce
The means of selling products digitally on the internet.
41. Email
A digital message you can send through the internet to contacts, leads and prospects. Marketing through email takes businesses directly into a consumer’s inbox and provides the ability to create a connection and build trust.
42. Engagement
Keeping prospects and customers interested in your brand and invested in your success with the understanding that it’s to their benefit, as well.
43. Engagement Rate
A measurement of likes, shares, comments or other interaction a particular piece of content receives.
44. Evergreen Content
Content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits.
45. Forecasting
A prediction of marketing and sales trends that are likely to occur in the future.
This forecast is based on historical, quantitative, and qualitative data.
46. Friction
Any aspect of your website that is hard to understand, distracting or causes visitors to move on from your page.
47. Geographic Segmentation
Segmenting a group of audiences based on where they live or where they are located.
48. Hashtag
A keyword phrase, written without spaces, with a # in front of it.
It allows you and your audience to interact and converse about specific topics on social media.
49. Ideal Customer Profile (ICP)
The type of customer who meets all the criteria you’re looking for in a prospect. In other words, your perfect client.
50. Inbound Marketing
Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
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51. Infographic
A type of content that is visual in nature, making complex information easy to understand and digest.
52. Internal Marketing
Efforts to offer a marketing plan to individuals and executives within your own firm to gain their approval and/or support.
53. Keyword
A specific word or phrase that describes the content of a webpage.
It should always align with your target audience.
54. Key Performance Indicator (KPI)
A means to measure the performance of various factors, from employee functions to marketing tactics. Tracking KPIs will help your organization achieve its goals.
55. Landing Page
A page on your website that houses a form that prospects will fill out and exchange their personal information for a lead magnet or free offer (such as an ebook, demo or consultation).
56. Lead
An individual or a company that has shown interest in one of your products or services. Could be either a MQL (Marketing Qualified Lead) or an SQL (Sales Qualified Lead).
57. Lead generation
Activities with the purpose of generating interest about your product or service.
These activities may include content marketing, advertising, referrals and partnerships.
58. Lead Nurturing
Engaging and building relationships with potential customers through a variety of marketing techniques.
59. Lead Qualification
Determining whether a client fits your organization’s vision of the ideal customer.
60. Lifetime Customer Value
A prediction of the net profit attributed to the entire future relationship with a customer.
61. Loss Aversion
Refers to the psychological idea that people feel more negatively about losing money than they do about the prospect of getting money.
62. Margin
The profit gained from a product or service after all expenses for selling that product or service are covered.
63. Marketing Automation
This is the tool that lets you “automate” your marketing campaigns. Through lead nurturing, behavior-based strategies and more, you can use marketing automation to send the right marketing messages to the right people at the right time.
64. Marketing Qualified Lead
A lead that is ready to be handed over to the sales team. An MQL has had some sort of positive interaction with the company, such as a discussion, downloading marketing products, etc., that deems them worthy to move to the next level of the sales funnel.
65. Market-Based Pricing
Similar to competitive based pricing in the sense that this type of pricing is based off of the streamlined/current pricing for a specific product or service within the same industry.
66. Market Development
The act of taking an existing product or service to a new market.
67. Market Penetration
A strategy used to sell more of an existing product within the current markets it is being sold.
68. Market Research
High-intelligence research and development of a specific industry for the betterment of sound business decisions.
69. Marketing
The process of identifying, anticipating and satisfying customer requirements in a profitable way.
70. Monthly Recurring Revenue
The amount of income produced each month from subscriptions to your products or services.
71. Middle of the Funnel (MOFU)
The stage of the sales funnel which a buyer enters after they have identified a problem.
This is the point at which you position your business as the solution to their problem.
72. New Product Development
The creation of a new product that involves research, development, product testing and launching.
73. Niche Market/Business
A very specific segment of a market in which you are trying to meet the needs of that market.
74. Onboarding
This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.
75. Offer
This is an asset that you’ll offer prospects on a landing page. The offer is designed to help you generate leads, and they can include everything from a webinar, ebook, checklist, template, demo and more.
76. Pay Per Click (PPC)
A method of advertising on the internet where you only pay when someone “clicks” on your ad.
77. Personal Development Plan
Developed for individuals who are looking to evaluate their S.W.O.T. analysis to plan their future achievement and success.
78. Point Of Contact (POC)
The representative who is the decision-maker/facilitator for their organization in terms of marketing and sales.
79. Portfolio
A series of case studies that provide proof of value to potential customers.
80. Public Relations
A series of media releases, conferences, social images, etc. that make up and maintain the reputation of an organization and its brands.
81. Qualified Lead
A lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy. A marketing qualified lead meets marketing objectives, while a sales qualified lead meets sales objectives.
82. Research and Development
The process of discovering and developing new products and services.
83. Responsive Design
A website that changes based on the device the consumer uses. Mobile, laptop, and desktop devices offer different views of a website, and responsive design accommodate for each view, without having to build separate websites for each one.
84. Return On Investment (ROI)
A way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor.
Measuring the ROI on marketing efforts is a savvy way to ensure you’re putting your money into the strategies that bring results.
85. Referral
A prospect or lead generated from someone who may be interested in what the salesperson is selling.
86. Relationship Marketing
Establishing relationships with the intent of developing a long term association with a prospect or potential customer. This strategy is much less expensive than gaining new customers.
87. Sales Funnel
The entire sales process as a whole – from prospect to paying customer – and all marketing, advertising and sales processes in between.
88. Search Engine Optimization (SEO)
A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.
89. Smarketing
The integration of sales and marketing.
It improves the skill sets and knowledge of both teams.
90. Social Media
Platforms like Facebook, Twitter, Instagram and Snapchat that help users connect. Marketers use these networks to increase awareness, grow their customer base and achieve business goals.
91. S.W.O.T. Analysis
An internal study often used by organizations to identify their strengths,weaknesses, opportunities and threats.
92. Target Marketing
A group of customers toward which a business has decided to aim its marketing efforts and merchandise.
93. Top of the Funnel (TOFU)
Whereas Bottom of the Funnel (BOFU) prospects are in the ready-to-buy stage, TOFU customers are at the initial stages of the buying process. They are looking for answers to a problem they just realized they are having. Marketers create TOFU content that help prospects identify the problem and leads them to solutions.
94. Unique Selling Proposition
A factor that differentiates a product from its competitors, such as the low cost, the quality, etc.
95. User Experience
The experience a user has with your brand/website, from the moment they discover you, through the purchase and beyond – where customers become advocates.
96. Value Statement
A description of your company’s top priorities and how those translate into marketing and sales initiatives.
97. Viral Marketing
A method of product promotion that relies on getting customers to market an idea, product or service on their own.
98. Website
A series of webpages that are connected, beginning with a homepage and generally includes other pages like “contact,” “about,” and “services.” Serving an individual or organization, your website should be strategically designed to attract visitors, convert users into leads and then turn leads into customers.
99. Workflow
A series of emails designed to nurture leads. A powerful marketing asset, you can use workflows to engage leads, learn more about prospects, segment lists, and much more
Affiliate Marketing Abbreviations
Glossary of Affiliate Marketing Terms: 40 Common Abbreviations
Ad: advertisement
May be in the form of text, banner, Flash, video, or any other method that is displayed on the Internet.
AM: affiliate manager
Person in charge of the management (and sometimes organization) of a company’s affiliate program. Sometimes also used to designate “affiliate management” or even broader “affiliate marketing.”
AOV: average order value
A metric that reflects the average value of a purchase. Calculated by dividing the total value of orders within a given period of time by the number of orders.
AW: Affiliate Window
The United Kingdom’s first and largest affiliate network, owned by Digital Window Ltd.
B2B: business to business
A way of exchanging products or services or a transaction that takes place between businesses, rather than between a business and a consumer.
B2C: business to consumer
A way of exchanging products or services or a transaction that takes place between a business and a consumer, rather than between one business and another.
BHO: browser helper object
A DLL that allows its developers to customize and control the end user’s Internet Explorer. BHOs have access to all events and properties of each browsing session. Parasitic affiliate behavior is often closely associated with BHOs.
Bot: robot
A software application that crawls the Internet with the purpose of indexing websites and web pages.
CAC: customer acquisition cost
The cost associated with convincing a website visitor to become a customer for your product/service.
CJ: Commission Junction Affiliate Network
One of the major affiliate networks. The company has a presence in the United States, United Kingdom, Germany, France, and Sweden. See www.cj.com.
CPA: cost per action
Also sometimes spelled out as cost per acquisition, a payment model where an advertiser pays for each qualifying action made by the end user in response to an ad. Such qualifying actions normally fall into one of these categories: sales, completions of registration or other website forms, and confirming the end user’s interest in the advertiser’s product/service. When used in phrase “CPA network” generally implies a sub-affiliate network.
CPC: cost per click
A payment model where an advertiser pays for each click on an online ad.
CPL: cost per lead
A payment model where an advertiser pays for each new qualifying lead. Here are some examples of leads: email addresses, completed surveys, and various online forms. This payment model is normally tied to the completeness and verification of the leads.
CPM: cost per thousand
Cost per mille (or 1,000) impressions (or showings). This may imply anything from the amount charged per 1,000 banner impressions to a copy of a newsletter sent to 1,000 subscribers.
CPO: cost per order
A payment model where an advertiser pays for each new qualifying order.
CPS: cost per sale
Total advertising expense divided by the total number of sales received as a result of such investment. The result of mathematical operation helps merchants determine the cost that has to be incurred to make each sale possible.
CR: conversion rate or conversion ratio
The percentage of visitors who take the desired action (purchase, subscription, form completion, and so on).
CTR: click-through rate or click-through ratio
A metrics used to measure response to advertising. CTR reflects the percentage of website visitors who click a particular link. This percentage is calculated based on the average number of click-throughs per 100 ad impressions.
EPC: earnings per click
An important metric used for reporting merchant or affiliate performance. Although the abbreviation stands for earnings per click, this is often misleading. In reality, EPC numbers more frequently reflect EPHC, or earnings per 100 clicks sent by affiliates to the merchant’s website. The formula for calculating EPC is EPC = Profit ÷ Clicks × 100.
EPM: earning per thousand
Earnings per mil (or 1,000) link impressions.
GAN: Google Affiliate Network
One of the major North American affiliate networks, formerly DoubleClick Performics. Rebranded to GAN soon after Google’s acquisition of DoubleClick in 2007–2008. See www.google.com/ads/affiliatenetwork/.
LP: landing page
The webpage on which affiliate-referred traffic lands.
LS: Rakuten Linkshare Affiliate Network
One of the leading affiliate networks. See www.linkshare.com.
LTV: lifetime value
A marketing metric that aims to reflect the total amount a customer may spend with a company during their lifetime. Sometimes also abbreviated as customer lifetime value (CLV) or lifetime customer value (LCV).
OPM: outsourced program manager
Affiliate manager who performs program management outside the company’s premises or on an outsourced basis. The less frequently used abbreviations include OAM and APM. Most frequently abbreviated as OPM.
PID
A Commission Junction affiliate’s unique ID number assigned to every website an affiliate lists in their profile.
PMA: Performance Marketing Association
Non-for-profit organization established “to connect, inform and advocate on behalf of this growing industry.” You can learn more at www.performancemarketingassociation.com.
PPCall: pay per call
A marketing payment model where remuneration is due only when qualifying calls are received by the advertiser.
PPL: pay per lead
An Internet marketing model in which payment is due only when qualifying leads are received by the advertiser.
PPS: pay per sale
An Internet marketing model in which payment is due only when qualifying sales are received by the advertiser/merchant.
PPV: pay per view
Also sometimes abbreviated as “CPV” (for “cost per view”), this advertising model presupposes the advertiser paying every time their website is viewed by a visitor. Due a frequent use of pop-up windows, generated by adware installed on the end user computer, most mainstream affiliate networks prohibit affiliate linking from PPV traffic.
ROAS: return on advertising spending
A metric used to measure the revenue generated for every dollar spent on advertising.
ROI: return on investment
Originally a finance term, a measure of a company’s profitability. It is equal to a fiscal year’s income divided by common stock and preferred stock equity, plus long-term debt. In the investment and business analytics world, the ROI measures how effectively the investment is used to generate profit. In ecommerce, the term retains its financial sense, but more often than not, its definition is simplified to the evaluation of the money earned (or lost) against the amount of money invested.
SAS: Shareasale Affiliate Network
One of the leading affiliate networks. Known for its stance against parasites, it strives for transparency, strong affiliate, and merchant support. See www.shareasale.com.
SEM: search engine marketing
Marketing acts associated with researching, submitting, and positioning a website within search engines with the aim of achieving the best website exposure on these search engines. The best exposure may be achieved by improving the website’s search engine ranking, participating in PPC campaigns, or a combination of these and other relative activities (for example, SEO).
SEO: search engine optimization
Acts associated with website altering with an aim of achieving higher website rankings on major search engines.
SERP: search engine results page
The page displayed to the end user after submitting the search query.
SID: shopper ID
A parameter that affiliates can add to their tracking URLs to be able to monitor which links produced which sales and/or leads. SID affiliate tracking was originally invented by Commission Junction (see www.cj.com/downloads/smartrewards.pdf), but it is now also offered by every major affiliate network, as well as by some providers of in-house software. The acronym is also sometimes spelled out as a session ID. I believe we can safely broaden its meaning to a unified Sub ID, which would include Commission Junction’s sid, DirectTrack’s dp, LinkShare’s u1, MyAffiliateProgram’s sub, GAN’s mid, ShareASale’s afftrack, and other link parameters carrying out the same function.
TOS: terms of service
Rules and regulations that one must agree to and follow in order to use a service. In the context of affiliate marketing, the TOS acronym is frequently used to designate either an affiliate program’s agreement with affiliates or an affiliate network’s service agreement.
UBE: unsolicited bulk email
Email messages sent to the recipient as part of a larger group of messages, all of which have essentially identical content and are sent out without the prior recipient’s permission. In short, UBE is email spam. An email message may be classified as spam only if it is both unsolicited and bulk. Not to be accused of UBE, affiliate managers should be careful in the wording of the affiliate recruitment messages they send. Another common abbreviation for it is UCE which stands for “unsolicited commercial email.”
URL: Uniform Resource Locator
The global address of an Internet resource on the World Wide Web (for example, www.amnavigator.com).
UV: unique visitor
A term frequently used in tracking a website’s traffic and designating a person who visits a website more than once within a specified period of time. Traffic-tracking software normally distinguishes between visitors who visit the website only once and UVs who return to the site. Unique visitors are different from hits or page views, both of which reflect the number of documents requested from the website. UVs are often determined by the number of unique IP addresses that the site visits come from.
Music Affiliate Networks
"Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better."
Jim Rohn
"Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better."
Jim Rohn
Lolol! So what if she can't spell eh?!! 🙂
Outsourcings
Why Do Companies Outsource?
The two main reasons that organizations decide to outsource are to reduce costs and to have the ability to focus on core business goals and planning. But the research shows a shift in industry thinking. Outsourcing is not just about saving money anymore. It’s seen as a critical tool in innovation.
Follow the leader(s)… Don’t get stuck in the past. Outsourcing has contributed to the success of the world’s most successful businesses – make sure you don’t get left out of this. Outsourcing offers an incredible boost to almost any business – and it is a win-win for all involved.
Ryan Khan –
“Master your strengths, outsource your weaknesses.”
Ryan Khan – Founder of The Hired Group
Peter Drucker –
“Do what you do best, and outsource the rest.”
No one man can do it all! Even Steve Jobs (co-founder of Apple Computer) didn’t write [computer] “code”! He outsourced most all of the work it took to build “Apple’!
“Steve didn’t ever code,” writes Wozniak. “He wasn’t an engineer and he didn’t do any original design, but he was technical enough to alter and change and add to other designs.” Read more . . .
Outsourcing Definition: Companies use outsourcing to cut labor costs, including salaries for its personnel, overhead, equipment, and technology. Outsourcing is also used by companies to dial down and focus on the core aspects of the business, spinning off the less critical operations to outside organizations.
I think we’ll go with “Fivrr.com” for outsourcing as we can also set up an affiliate link to them and make some affiliate income too!
Remember we were talking about Web Hosting the other day Michael? Well here’s a couple of articles about the future of web hosting.
What’s the Future of Web hosting?
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